While many startup enterprises begin unprofitable, an enterprise that does not eventually become profitable will find it difficult to grow and impossible to attract investors. As obvious as this is, seeking profitability is often deemed an amoral if not in fact an immoral pursuit. It is claimed money is the root of all evil in …
When markets are viewed as being produced rather than acquired (Marketing) an Objectivist entrepreneur’s view of competition changes dramatically from the norm. Competitors are not viewed as enterprises one attempts to destroy but rather surpass and potentially replace. This may or may not result in another enterprise failing. This is sometimes referred to as “creative …
While marketing efforts promote the value of a product or service, it is the responsibility of sales to seek out customers who will benefit from it and thereby validate its value in the market through sales. But what principles should guide a salesman’s efforts? What are a salesman’s incentives and motivations? Are they the same as …
Marketing research is often viewed as essential for finding a market need and assessing what customers want. Marketing is also responsible for promoting the enterprise’s products to acquire market share. While these are common ways of thinking about marketing, are they in fact correct? Should marketing be responsible for finding and assessing the needs and …